SEO is an acronym for Search Engine Optimization. The funny thing is that it really isn’t about optimizing search engines at all, it is about opitmizing your site for search engines. It would probably be more accurate to say site optimization or something. Anyway, SEO as most people call it, has to do with optimizing your site for specific keywords. To be brief, I’ll mention a few important steps in this process.

The first thing to do before you optimize your site is to do a little bit of research to find out what are the best keywords to go after. You don’t want to go after a phrase that is too general or too competitive because you might find your never get the results or the traffic that you want. You also don’t want to go after some obscure phrase that nobody searches, because, again, you will not get the traffic that you want. Make sure you decide on a phrase that people would search to find your products and services. And, make sure you have a good chance of getting top rankings for that phrase. Ok, now that you’ve got one or two keyword phrases you want to optimize your site for on to the next step.

The second thing you need to do is optimize your html pages. When optimizing html you should consider the following:

• Title tags
• Meta tags
• H tags
• Use of bold text
• keywords in navigation or in-site links
• Site Map

The third step, the most important one, is to begin a backlink campaign. Set up pages on your site for trading links with other sites. When trading links try and trade with relevent sites.

• One way link exchange
• Avoid these triangle trades when link trading
• Link checkers can get your link deleted - By Adam Sorensen

This entry was posted on Wednesday, May 18th, 2005 at 8:11 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.