I used to work for a company designing front-ends for ecommerce stores. We would design a custom shell that would provide the framework for all of the ecommerce functionality. Our customers were always pleased with the look-and-feel and the functionality. They were confident that they would be doing some serious business online.

A few weeks after a site was up I would occasionally get a call from a customer asking me why they were’nt getting any traffic. This question may sound rediculous to all of you internet-savvy web pros, but for some internet novices this was a completely serious question. I explained it to them like this. If you opened up a new brick-and-mortor store in your home town would you expect people to just start walking in? No, you’d probably have to do some marketing, and let people know what your store was about and what products or services you were offering.

Well, the internet is basically the same. No one is going to come visiting your store unless they know your store exists. And one of the best ways to help people on the internet know your store exists is by getting your site indexed in the search engines. Well, not just indexed, but indexed and have it rank well for the keyword phrases you think people would search if they were looking for your product or service.

• Why People Buy (Your product fills a want) - By Leo Talbot
• Why People Buy ( The Deal Is Too Good to Pass Up) - By Leo Talbot
• Ratio Analysis (RA) - Intelligent thinking for Ecommerce and Online marketers by Leo Talbot

This entry was posted on Thursday, June 23rd, 2005 at 9:49 pm and is filed under Design Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.