Ecommerce Development
Links pages are losing Page Rank (PR)
Google just updated Page Rank a few days ago. For those on the SEO front it can be quite an exciting day to see how your sites made out. I personally don’t put too much stock in Page Rank for SERPs, but it is extremely useful for link trading.
Anyway, I noticed something particularly interesting with this last Page Rank update. A number of sites that have sent me link invitations lately have no Page Rank on their link pages, and the rest of their site did have Page Rank. I know you’re thinking, “maybe they’re just blocking the spider from indexing their links pages”. No, the link pages were indexed. All these pages had the word “links” in the file name ie. links.html. In my opinion, I think Google is giving less weight to uncategorized link pages.
I would avoid creating link pages named with the word “link” or “links”. When creating link pages categorize them and name the file after the content that is going to placed on that page. For example, my logo-design.html page would have links to logo design sites.
If you want to rank well in Google you have to play their game.
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July 22nd, 2005 at 12:24 pm
Your argument is interesting though we do not find that to be the true for us. We have never really had a link exchange program (and did well without it), but after receiving dozens of requests for link exchange, we decided to implement it about a month or so ago and in the latest update it got a PR of 4. Not bad at all for us and as you can see it is called
http://www.mynippon.com/links.htm
July 22nd, 2005 at 12:46 pm
Mynippon,
I’m glad to see that your links page is doing fine. I have seen 3 or 4 sites in recent days that had no PR on their “links” pages. Maybe I’m just getting a little over concerned.