As you wrestle with the challenge of creating powerful buying emotion, here are some key factors for you to contemplate.

• A clear compelling (meaning motivating to buy) message takes space and time. Time is the critical factor, because in today’s world most of your prospects will consider themselves to be time ‘poor’. You MUST grab your audience immediately your page hits the screen. You never get a second chance to make a good first impression…the buyer is gone…perhaps forever!
• To keep the prospect on the page past 15 seconds, and to get them to buy, your clear compelling message will have to utilize engaging text and knockout graphics to effectively communicate concise benefit statements, just enough logic or facts, genuine customer testimony, and a powerful appeal to act. (Remember, each on page has to sustain/reinforce that one clear compelling message…this is no child’s play; not if you are serious about maximizing your online selling potential!)
• Could a slogan help?
  Slogans can be great communicators and create buying emotion. Karen E Klein’s interview with Eric Swartz, a marketing and brand expert with the Byline Group in San Mateo Ca. will give you some ideas. Slogans That Are the Real Thing
• Could a logo help?
  A well designed logo does communicate. You do not have to be a Coke or Mercedes Benz to benefit from a powerful logo, AND you will be surprised what you can get for as little as $300 or $400. Have a look at http://www.logoworks.com/

• Why People Buy (Your product solves a problem) - By Leo Talbot
• Maximizing buyer motivation for online marketers - by Leo Talbot
• Why people buy - The lifestyle factor - By Leo Talbot

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