I know it’s difficult to manage links. There are link partners bailing on you, links changing pages, sites going down, etc. I currently manage 1000s of link exchanges so I know how difficult it can be. I do employ a link checking application, but I don’t immediately disable links when I see a flag for reciprocation. Why? Because I know that sites occassionaly go down temporarily and link pages can change.

I know that it requires a bit of work, but I would recommend manually following up on links that are not reciprocating instead of an automated email. One thing you don’t want to do is annoy a loyal link partner with high PR and quality content because your link checker spidered the site when the server was temporarily down.

• Deleting Link Directories is Not Cool by Adam Sorensen
• If You Trade Links, Definitely Watch Out For This by Adam Sorensen
• Link Trade Cheating Descends To New Low by Adam Sorensen

This entry was posted on Saturday, August 27th, 2005 at 9:29 pm and is filed under Link Popularity, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.