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Archive for August, 2005


String Manipulation in Flash


Thursday, August 18th, 2005

This is going to be a very short article because there IS NO string manipulation in Flash.
Not really, anyway.
I discovered that today when I tried to figure out how to search and replace in Flash Actionscript. Hmm, where is the nice regular expression syntax for Flash. It must be here somewhere.
Um, [...]




Unique Selling Proposition - by Leo Talbot


Thursday, August 18th, 2005

(key to differentiation)
Please…Please…ask yourself this question on a regular basis? “Do I have, or can I create, a situation which cannot be matched by my competition?”
Answer “Yes”-you have an ‘unfair advantage’/your ‘unique selling proposition’ (usp).
If you have a monopoly, then this is arguably the best usp of all. Just remember that monopolies do not [...]




One Clear Compelling Message (The X factor in online selling) - by Leo Talbot


Wednesday, August 17th, 2005

As you wrestle with the challenge of creating powerful buying emotion, here are some key factors for you to contemplate.

A clear compelling (meaning motivating to buy) message takes space and time. Time is the critical factor, because in today’s world most of your prospects will consider themselves to be time ‘poor’. You MUST grab your [...]










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