We started this series of brief articles on “Why People Buy” when we suggested that people usually need a compelling reason to purchase a product or service, whether online or in some other manner. For online marketers and ecommerce merchants the challenges are increased because the selling process, if it is truly online, is not [...]

In a day when it seems like every movie is made from an old TV show, and every TV show is a spin-off of last year’s most watched shows, it is refreshing to see a little ingenuity. I’m not talking about in Hollywood, of course, as there hasn’t been anything ingenious there since the [...]

One of the greatest challenges small business owners face when getting their business up and running is finding quality graphic design. Unlike many larger, more established businesses that have large staffs, budgets and flexible timelines to accommodate traditional graphic design services, entrepreneurs normally have to go without these luxuries.
If you’re starting a business, eventually [...]