During the first month or two of Bigdaddy results I saw some serious problems with the results, but I wasn’t too worried about it. I figured that Google would make the necessary adjustments and that the results would improve. Well, it has been three or four months now and the results still suck.

Ok, anybody can say something sucks, so here are the reasons why I think Google’s results suck.

1. Google is so focused on backlinks, any backlinks (relevant or not) that a number of sites are rising in the results that are not relevant to the search phrases searched. I think a lot of this could be fixed by requiring that the phrase searched at least existed on the page.
2. Relevant sites drop completely out the rankings for particular keyword phrases. I have a few sites that rank well on a number of keyword phrases, but have completely dropped out of one or more competitive phrases. They don’t drop a few spots, they drop completely out. I can see devaluing a site, but to have a site completely drop out is a search result problem in my opinion - unless, of course, the site dropping out is caught for spamming or something devious.
3. The Google “sandbox” or delay in letting new sites into competitive or high-traffic results is making Google results old and stale compared to MSN’s results. Finding new content in competitive keyword results is really rare.

I’ve said it before and I’ll say it again. MSN’s results are looking better and better all the time.

• Link Trade Cheating Descends To New Low by Adam Sorensen
• Google Results Coming Around
• Google’s Future and SEO’s Death by Adam Sorensen

This entry was posted on Friday, June 30th, 2006 at 9:01 am and is filed under Content Optimization, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.