There are some great logos, and then there are some bad logos, and somewhere in between are the bland logos. Some of my favorite logos are Starbucks, BMW, and Virgin Entertainment. None of those logos are super flashy or overly complicated, but they are classy and get to the point. Some of my least favorite logos are Disney’s and K-Mart. There isn’t a particular reason, and neither are necessarily bad logos, but I have a hard time reading Disney’s logo and K-Mart’s logo is a bland logo with a red K and that is it. Certain companies keep their logo completely simple, like Google and Wal-Mart. Sometimes you don’t need an exciting logo for it to serve its purpose.
Tags: Logo Design
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