By Googling “Picture of the Internet” you can get a pretty good feel for how ridiculously filled the Internet is. This begs the question, how do I get people to come to my website when they have so many other options? The answer seems to lie in search engine optimization. Practically everyone uses search engines to find websites and information they are looking for. You could be a water bottle retailer with the name waterbottles.com, and still have any customers if your site is not optimized. The most effective way to advertise now days is with SEO, and everything else is merely a side note. Once you grasp how large the Internet is, then you will be able to understand why it is so important to have your site come up in search engines.