Recently, I clicked on an ad because it offered to tell me if anyone had searched for my name over the past six months on Google. I thought that was quite interesting, and it lured me to their website. When an ad online does more than tell me about a product, I like it way more. Another example are ads that are mini-games. There are a few E-Surance ads I enjoy where you get to play baseball a few times before they take you to their website. Cool games or interesting services definitely lure me in.

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This entry was posted on Thursday, April 2nd, 2009 at 4:39 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.