SEO can be a complicated subject and there are a number of arguments as to how to optimise a website but if you follow some simple seo tips you can rise above the competition. The more competitive the market the harder it will be to rise to the top.

These basic seo measures are not going to replace an SEO consultant however they work well for most small businesses particularly where you are optimising a website for a very specific service or for a site that targets a local area.

SEO Tip 1: Decide on the keywords you are hoping to get listed for. These are the keywords likely to be used by your customers and be specific, if you sell ‘novelty bath sponges’ then don’t bother with ’sponge’ as a search term to target!

SEO Tip 2: Keep it simple and target just one or two keywords per page, with the most important one on the homepage.

SEO Tip 3: If it makes sense then combine a couple of keywords in a title, for example you could potentially target ‘novelty bath sponges’ and ‘children’s bath sponges’ on one page! with a combined title of ‘Children’s Novelty Bath Sponges’.

SEO Tip 4: Use the sites other pages to target other appropriate keywords. Maybe you deal in ‘baby bath toys’ too? Make it the focus of another page.

SEO Tip 5: Its very important to use the keywords as the page titles of your topic specific pages. The Meta Title that is. If you are not familiar with it ask your webmaster to do this for you.

SEO Tip 6: Stay specifically on the pages subject matter, if the page is about novelty bath toys, then talk only about novelty bath toys on that page.

SEO Tip 7: Use the targeted keywords as your internal links, so a link to your page about ‘baby bath toys’ would use those very words as the link text (anchor text) where you are linking from another page.

There you have it, some of the basic things you can do to help get your site listed near the top of the engines. Now if you want to ensure a ranking there are a few more measures you can take, see more: online marketing.

Depending on how competitive your niche is, those simple optimisation tips above are often all that is required to get you well ranked in Google – enjoy!

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Tags: SEO

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This entry was posted on Monday, November 30th, 2009 at 4:02 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.