The existence of an online marketer revolves around one factor: Content. You need to have articles for your blog, more great content for your newsletter or ezine, and even additional quality articles if you intend to execute article marketing or guest blogging to get free publicity for your site. So, before you throw in the towel completely, let me share a few ideas with you that may help you to actually enjoy time away from your PC.

Whenever searching for articles, you have numerous options. I suggest that you employ several of these suggestions to add a variety of content to your websites.

Pick Up Some Free Reprint Articles At The Directories

Article directories like EzineArticles.com, LadyPens.com and ArticleBase.com are crammed with quality articles that you might reprint on your website. The only requirements are that you do not alter the article in any manner and that you incorporate the author’s resource box (or bio) at the conclusion including the link or two that the author has included to his/her website. It’s a win-win situation. The author gets one way backlinks and free advertising. You, the publisher, get free content.

However, there are three negatives to using this kind of article. Firstly is the matter of duplicate content. You are sharing the same exact articles as everyone else that uses that directory. This is not a big deal at all if you’re making use of the article in your newsletter, obviously, since duplicate content is only an issue with the search engines. It’s furthermore not a huge issue for your blog or website, as long as you compose an introduction to the article, and preferably a wrap-up statement or recommendation at the end. Second is the incredibly difficult issue of finding quality content. Gone are the days of grabbing any old free reprint article. You want Expert Content only ? and many of the article directories have low-quality articles. Third is the issue of posting their links in the author resource box. You are fundamentally advertising for somebody else for free. Ouch.

Use Extra-Special Free Reprint Articles

Oftentimes ebook owners and other marketers with affiliate programs offer articles with a twist. You get to replace the link(s) in the author resource box with your affiliate link for that program. If your favorite Experts regularly offer reprint articles, ask if this is an option for you. That way, the expert still gets free publicity. And, you, the publisher, still get great content. But, you can also profit by earning affiliate commissions as well. This model unquestionably adds an increased level of interest compared to traditional reprint articles.

Write the Articles Personally

You might opt to write some of your web content yourself. I highly suggest that you do compose a great deal of your own content, at minimum on the sites where you are attempting to prove yourself as an authority. However, there are options below that will enable you to post quality content to your site without having to write all of it yourself. The difference in the options below is that YOU become the expert, rather than endorsing someone else as the expert.

Hire a Quality Ghostwriter or Copywriter

A ghostwriter is a freelancer who writes articles or reports for you, but you get the credit. A copywriter specializes in writing copy that sells, and you usually get the credit. There are lots of sites on the world wide web where you can find writers. Begin by asking around, or go to sites like elance.com (a job posting site) or Shelancers.com (a directory of freelancers) to look around. Having a ghostwriter on hand can keep your blog original and dynamic.

Use High Quality PLR Articles

PLR articles stands for Private Label Rights articles. PLR articles are more often than not written by a ghostwriter and sold to more than a few website owners. This means that you, and a limited number of other bloggers, can edit the articles and publish them without being required to link back to anyone or give anyone credit for writing them. You become the authority when making use of PLR articles.

Modify the articles, fine-tune them for your marketplace, incorporate examples or photos or case studies and publish them on your website — or just utilize them as they are. Either way, you gain a lot of flexibility when working with PLR. Not only that but they are very affordable.

So, How do you Identify a Decent PLR Service?
Simple. Find a reputable PLR site that’s been around for awhile and offers professionally-written and edited content that’s sold in limited quantities. That will guarantee that you are not receiving recycled PLR, but are getting your hands on top-quality content.

Tags: Article Marketing, marketing content, plr articles, reprint articles, using articles to market

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This entry was posted on Sunday, December 20th, 2009 at 6:15 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.