After weeks of judging and another week of nail biting following our shortlisting, we?re delighted to announce that Fresh Egg has triumphed in the 2009 Econsultancy Innovation Awards!

The judges, who included Econsultancy?s in-house internet fiends and an international panel of third party experts, felt that the standard of the 400 or so entries was remarkably high, and that the winners represented innovation either in pure technology or creative terms. We won this prestigious award in the ?Innovation in Web Analytics and Optimization? category for our CalltrackID? tool. Commiserations and well done for being shortlisted in the same category to Kampyle, Speed-Trap and Wingify.

It was declared by all of the judges that nowadays Call Tracking is absolutely vital to measuring how a marketing campaign is succeeding and this is a simple, but powerful solution. Nowadays the web doesn’t appear to get much credit from companies for it’s wonderful sales and leads, this is mostly due to the fact that the offline impact isn’t easily visible. Fresh Egg are proud to have developed something that is very clever, but not too technical that it can’t be used by everyone.

CalltrackID? is a ?mash up? between a proven free tool (Google Analytics) and existing Telecoms technology ? the merging of SEO and telecommunications ? to enable the tracking of leads and data that were previously invisible.

Following on from our recent confirmation as a Google Analytics Authorised Consultant (GAAC) which in itself followed an intense scrutiny of our credentials in not only consultancy but analytics, this award further goes to show Fresh Egg’s knowledge and familiarity with the complete range of Google Analytics features. It also showcases our expertise in extending and enhancing those capabilities and features through the introduction of CallTrackID?.

Of course Fresh Egg are already well known for their fantastic Web Design services. We also have a first class SEO team who love to achieve first-page listings for our clients and even better, we work hard to ensure they keep their first-page listings!

Tags: Call Track ID, internet marketing, SEO, Web Design

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