The aesthetics of a website is no doubt important. However, good web design does only enough to attract user; achieving web usability is what seals the deal and helps you retain users. We are going to share with you four important tips to increase your website usability.

1. Always use suitable dimensions of design.
One of the most common criticism about the web usability is wide web design that required viewer to scroll left-right to view a complete content – text and images. If this happen to your website, the usability is definitely is low. Do note that a good web design should not require users to scroll horizontally at all or scroll vertically to large extents. Pay attention to the suitable dimension and ratio of your website during development. To avoid upset your viewer will poor design, always test the web-site before it goes live.

2. Located navigation bar in a significant position.
A navigation bar is a MUST-HAVE item in your website, in order to allow viewer browse with your web-page. The navigation bar should always be placed at the significant position at your website., such as at the top of the page. Also, remember to keep this navigation bar at a consistent position for all your web pages. This enhances usability because it saves the user time in searching for the navigation bar as they browse different pages. Despite this is very direct and simple practice of the web design, it is always missed.

3. Show important information on every page.
This is crucial to show the email address or hotline number especially for retail website or e-commence website. If the user needs to contact you, it probably is something important; so spare them the agony of scrolling and searching for such required information.

4. Do not use fanciful fonts or patterns.
Bear in mind that, not all the fancy styles can always be display at all computer. Hence, make stay simple and nice. If you choose a fanciful font, and a computer is not capable of displaying it, the chances are that the whole web layout will appear distorted and misaligned. When the website is not display in organized manner, user will found hard to surf through the web, not to mention make a purchase via it. On the other hand, always choose a solid colour for background as patterned backgrounds will makes reading hard.

In conclusion, one simple way to continually improve on your web design and web usability is to have a feedback channel as well as a search function on your website. You can incorporate feedback from your users into your website design to improve the usability. At the same time, review users’ searches. This will give you important input about what are the information that users are interested. Make the relevant content more outstanding and visible, so that users will not need to take extra step to reach the information. This also will contribute to your website usability.

If you are not too sure how to proceed, it is always good to seek for professional to help. Webcada is a Singapore Website Design Company that aims to help business to create relevant website to help clients achieve their business goal.

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Tags: web design singapore

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This entry was posted on Sunday, February 14th, 2010 at 12:01 am and is filed under Design Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.