Search engine optimization techniques for Google and Yahoo are quite different. Many websites rank well in one search engine but not the other. This can be the direct result of every search engine having its own distinctive ranking algorithm. For example, the Google algorithm predominantly values the anchor text of in-certain links.Yahoo places more emphasis on keyword density and meta tags.

The primary reason for the difference in ranking algorithms is that Google owns the patent on Page Rank (PR), named after Google?s founder Larry Page. As a result of owning this patent, different search engines would like to place a lot of stress on different optimization factors as well as web site URL, keyword density and therefore on.

What are the greatest variations in search engine algorithms?

Google places a important amount of emphasis on inbound links to your website. The value of those inbound links are measured based mostly on their Google PR. The more links you receive from high Google PR web pages, the better your search result placements can be for a given keyword or search term.

Yahoo places stress on web site URLs, meta tags, and keyword density. These factors can be analyzed on any website with a limited quantity of effort, allowing Yahoo to quickly and simply rank websites properly.

How you’ll optimize your web site for both Google and Yahoo!

The challenge all website house owners face is creating the foremost of their optimization efforts. When wondering search engine optimization, you would like to hide all the bases. To try to to therefore, pay specific attention to the subsequent guidelines.

1. Keyword Targeted URL. If your web site URL doesn?t contain your keywords, contemplate purchasing a new one or making a new page off of your root directory (ex: marketingscoop.com/internetmarketing.htm). Having your keywords within the URL helps improve each yourYahoo and Google search results. Yahoo weighs the web site address as an vital ranking factor. Google values a keyword wealthy URL when third party websites place a link to your site using nothing but a web address.

2. Meta Tags. Though not as vital as they once were, Yahoo still uses meta tags to help align search engine rankings and appropriate website pages. Build sure that your meta tags are complete and embrace your keyword phrases in the title, description, and keyword tags.

3. Keyword Density Between six ? eight%. Though much has been written concerning the importance of keyword density remaining between 2 ? three%, Yahoo appearance for sites with keyword densities as high as eight%. Don?t be afraid to include your keywords throughout your webpage content. Make certain but, that yourkeyword density is less than 8%.

4. Link Building. This can be the foremost important factor for increasing Google search result placements. Develop a link building campaign and provide other sites a reason to link to your site. This might include free downloads, tools, or other valuable resources.

5. Website Map. Publish a sitemap. This makes it easy for search engines to spider your website and access all your most vital web pages. Site maps ought to be accessible from your home page and kept up-to-date.

Optimizing for both Google and Yahoo can be challenging. Following basic seo principles and working to develop incoming links will facilitate your reach the top of the biggest search engines. Apply these techniques often to work out the best results.

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Tags: search engine, Search Engine Optimization, search engine services, SEO, website seo

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This entry was posted on Thursday, February 25th, 2010 at 5:03 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.