In today’s world where a cup of coffee can cost $3 to $5, it’s a relief to know there are many avenues available to create visibility and promotion, and establish your platform for free. While these are not new strategies, it’s important to be periodically reminded about the basics.

Let’s look at four FREE basic marketing strategies now:

1. Create a marketing plan. If you’re not sure what to do, just create a list of what you should be doing. You can include the steps below to start. A plan helps to keep you on track and provides focus. There are countless stories of people projecting a certain outcome and they achieve it. Remember, nothing ventured, nothing gained. The first step in projection is a plan or goal.

2. Create a free blog using Blogger, Wordpress.com, Webs.com, or Ning.com. (There are many other sites for this purpose.) This is the first step and is a must in your marketing strategy. This is the step that will launch your visibility and platform. For those who are unaware of what a platform is, it is a means of establishing you as an expert in your field.

Along with creating a blog is choosing a domain name. On sites such as Blogger, you can choose a name for free, but you should also purchase a name at this point. Your domain name should reflect you and your work. And, don’t be short sighted here; when choosing your name, think of a name that will grow with you. When I started out I chose the name of my first book, Day’s End Lullaby, as my domain name. I paid $12.95 per month for a limited usage site. I did give the site up, but still have business cards with the old url on them. I could have gone with Karen’s World of Writing and Marketing, or some other more functional name, but I didn’t look ahead at the time.

3. Post to your blog. This is the crucial step that will initially put you on the cyberspace map. It’s important to create unique, informative, and useful content; this is the beginning of establishing yourself as an expert – establishing your platform. And, it will bring traffic to your site.

A note here: There is much talk about using keywords in your content and it is so for good reason. Using keyword rich content will please the search engines of sources such as Google. Briefly, keyword rich content and titles mean you include words that a reader may use when doing a search for the topic you are writing about. What this means is if you are writing about promotion, you will include words pertaining to promotion in your title and article.

4. Write articles for ezines. This is the next step to widen your horizons and readership. Article directories such as EzineArticles.com, AssociatedContent.com, and Suite101.com are great sources to use to further establish you and your platform. As with your blog content, the article must be keyword rich, unique, and provide useful information. If the content is useful to the reader, he/she will click on your link to see what your site has to offer.

It would be a good idea to offer a freebie on your site. There are a number of e-books floating around that writers can offer on their sites. The authors of these e-books allow others to offer them as giveaways to increase their own visibility as the authorship or byline must be included if used. Offering these freebies will entice readers to your site.

Are you AWARE OF |affilorama review| REALLY? CHECK OUT NEW |affilorama review| ON THIS LINK |affilorama review|

Tags: affiliate marketing, home based business, internet business, internet marketing, Work At Home

Related Posts

• One Other Good Approach Of The Best Way To Get Traffic To Your Web Sites
• Creating Easy Recipe Books
• Cash Now – Affiliate Marketing

This entry was posted on Friday, February 26th, 2010 at 8:34 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.