Instead of making a bogus link directory and filling it with 25,000 links, link to partners with pages that are actually indexed by search engines and have page rank. Additionally, raise them for inbound links from their pages that are indexed and have page rank. Each of you’ll gain a lot of from this exchange.
There are two major ways that in which you can use links. You’ll use them to boost your natural search engine rankings. You can do that through reciprocal link exchanges, triangular link exchanges, and viral techniques that get your links on sites. You’ll additionally purchase links on alternative sites or exchange links to induce traffic.
Whereas Google claims that your competititors cannot negatively have an effect on your search engine ranking positions, there is considerable proof to the contrary. Some unscrupulous webmasters can use a technique known as ‘Google bowling’ that involves sending an unnatural quantity of links to your web site to knock out of a good position. If this happens, contact Google directly with a petition.
Always avoid bad linking neighborhoods when working on a link exchange campaign. Normally, if the positioning contains spam content (i.e. generated content), too many links per page, or a massive, irrelevant link directory, it may be part of a bad neighborhood. Putting in a reciprocal exchange with such a site may get your site de-indexed or at least penalized.
Exchanging links with alternative webmasters to extend your page rank is a superb method to create an asset that you’ll later be in a position to sell or to use to come up with revenue. Simply making a high page rank website qualifies as an ‘asset’, that alternative webmasters can be interested in purchasing or at least buying links from it.
If you’ve got a high page rank, however little traffic, you’ll use that to barter link exchanges with sites that have a lot of traffic, but would like better links, so they’ll switch over to receiving a lot of natural search engine traffic. The simplest approach in that you can do this is often to seek out webmasters who own low PR sites with low alexa ratings.
The important purpose of a link directory is to not slam random links into a page, so you’ll make exchanges with each site on the Internet. Instead, it ought to be to supply an actual real, helpful resource for your website visitors. If you produce your directory with this in mind, it will help you improve yoursearch engine rankings. Otherwise, it could get you banned.
If you have an sometimes low alexa ranking (i.e. a ton of traffic), however an occasional page rank, you’ll leverage your alexa rating to urge high page rank links. You can try this by contacting webmasters can reciprocal link exchange offers and you can justify to them that they will get actual traffic by linking to you, rather than page rank.