Doorway and Feeder pages can be immensely powerful in building a flow of traffic to your website. In specific, they attract TARGETED guests that convert a lot of readily to sales and subscribers.
It is important to see these pages as part of an overall marketing strategy, with all the weather operating along towards attracting and channelling your target audience.
Initial, what’s meant by doorway (or feeder) pages? In the way that I’m using them, they’re web pages particularly designed to rank high within the search engines for a specific key word or phrase. I’m NOT including what is primarily a blank page – without any useful content to the visitor – that redirects to a different webpage. The doorway pages I am describing here (and recommending) are content-rich and optimized for your chosen keywords.
They could be articles you’ve written yourself, modified Non-public Label articles, and even reprint articles that have been preceded by your own specially prepared, keyword made, introduction.
It’s tempting to determine your web site as the center of your specific universe. However the strategy I’m describing will NOT pack your website with doorway pages. Rather, I am suggesting that you step back and see your main website as the star, or center, of your solar system.
Assume that your main web site has been handling, say, 30 merchandise related to the care of dogs. This might embrace Dog Coaching, Searching With Dogs, Feeding Dogs, Health Care For Dogs, Breeding Dogs, etc.
The structure that I suggest you think about needs you to register a site for every of the merchandise that you sell, or for each major theme. For each of these you create a mini site for that product (or theme). This will contain a sales and ordering page. The ordering page can point back to your main web site (where the sale is concluded). These mini sites type the planets of your system and that they link to the middle – the star.
Every of these mini sites is served by at least 5 doorway (or feeder) sites that contain the information made pages said above. These will, as an example, be generated by programs like Article Miner or Traffic Equalizer. The feeder pages, naturally, all purpose towards their related mini site. They form the satellites for the planets and link to them.
You provide helpful info to the visitor, but the main purpose of the feeder sites is to direct traffic that has been received from thesearch engines to the planets, ie, to the mini sites, and at last to the star.
If designed properly, page ranking will additionally be passed forward, as can the links. By having numerous feeder sites that rank well with thesearch engines, you’re creating valuable back links for those sites they link to. Simply be sure that the linking is pointed one method – towards the planets and the star.
However, do note that mini sites are not highly regarded for ranking functions by a number of the search engines. If you are selling products on your mini sites, this could be acceptable. If you’re aiming at no cost traffic that you would like to funnel towards higher paying Adsense-sort adverts on your main web site – the star in your system – then you will need page ranking that may be passed on to the star (to atract a lot of traffic). During this case, use a content-rich website for the world, with ten or morePrivate Label articles on the subject of this site. Don’t use articles with anyone else’s outbound links. Save these for the satellites.
This article continues in Half two with important details regarding the structuring of doorway pages to provide them with the powerful search engine attractiveness that sends traffic streaming to your website. Each parts are out there online.