Link building is one of the most important SEO activities but this certainly doesn’t mean that you should build links at any price ? literally and figuratively. Build links can be very expensive in terms of time and money. There are many costly Link building errors and here are some of the most common:

1 Check if backlinks have a ?nofollow? attribute

Link exchanges are still one of the white hat ways to build backlinks but unfortunately, there are many unscrupulous webmasters, who will cheat you. One of the scams is when you pay somebody for a backlink, it suddenly disappears or has the ?nofollow? attribute. That is why you should check from time to time if the link is still there and if it doesn’t have the ?nofollow? attribute.

2 Getting really good quality links but with useless anchor texts

It is great when PR of the site you are getting links from is high but when the anchor text is ?Click here!? or something like that, such a link is barely useful. Keywords in the anchor text are vital, so if the backlink doesn’t have them, it isn’t a valuable one. Analyzing the anchor texts of links takes time but the Backlink Anchor Text Analyzer tool can do the hard job for you.

3 Getting an image link ( when you can get a text link with keyword)

Sometimes when web masters hurry to get backlinks, they skip minor details, such as anchor text. Yes, an image link is great and it could even bring you more visitors than a text link (if the image is attractive, of course and users click it) but for Search Engine Optimization purposes nothing beats a keyword in the anchor text.

4 Not using ALT text if image link is the only you can get

Image links might be the worse option than text links but if an image link is the only possibility to get a backlink, don’t reject it. However, make sure that the ALT text of the image link has your keywords ? this is more than nothing.

5 Getting backlinks from irrelevant websites

Now, this mistake is really a popular one! When hunting for backlinks, you should concentrate on relevant sites only. If you have a dating site, getting links from a finance one is not valuable. It is true that it is not easy to find relevant sites to get links from but unless your site is in a very narrow niche, chances are that there are hundreds or even thousands of relevant sites you can get a backlink from.

Links are so important and that is why you should pay attention to what links you are getting. It is not a waste of time to monitor what’s going on with your links.

Access realistic information about the topic of one way links – make sure to go through the publication. The times have come when concise info is truly at your fingertips, use this possibility.

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