On several of my websites I accept paid posts as a way of creating an extra income. This also lets me see what other SEO professionals, who are every so often paying me to write the posts, are up to. And I have noticed that some varying experts are trying a variation of the same basic trick.
It is nothing intricate, but at a stroke, it mitigates any likelihood there is that the website you are building links for can be found out and punished, whilst being extremely effective. And here is the riddle that they do not want you to know – do not build links direct to your own site.
So, how do you link build then? Well, I have seen it done in 2 ways. The first and more complicated was to pay several bloggers to write posts round the target website followed by a about of paid posts, through the same bloggers, pointing to the original posts. Too complicated for me!
The simpler way around this is to submit posts to an article directory and to build links to those articles or reviews, which in turn link back to you.
What attractions would this have? – Well, should the search engines find out that you are building inbound links, the damage isn’t to all of the inbound links, but only to the links to one of the articles. Plus, if those inbound links are a little off topic they still help to build the page rank of the article page. You then have a high page rank content page pointing at your website using your choice of inbound anchor text.
But, do you still get page rank? – Yes, if you are careful! If you link to a link directory page with yours and 50 other links on then you are wasting your time. But, if you link to a third party post that only links to your website or to an content that only links to your site, then it might work.
Without going into boring details as to the whole Google Page Rank algorithm as it was first published, on the whole 85% of the Page Rank of that page is shared out between the sites that it links to. So, if that page points to 3 websites and yours is one of them, then you get a third of 85% of the page rank. But, if yours is the merely external link on that page, you win a full 85% of the page rank of that page.
Better still, you have controlled the subject of that page and exactly what the link anchor text is. Owing to this high level of control over the content of the page, I think that this over compensates for that little bit of lost Page Rank. It is far healthier to have 1 on theme Page Rank 4 page pointing at you than a entire host of off topic other pages.
So something to think round – link build to your articles or reviews, not to your sites. Feel free to leave a comment or two round the idea!
Written by Keith Lunt
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Tags: SEO link building