We started this series of brief articles on “Why People Buy” when we suggested that people usually need a compelling reason to purchase a product or service, whether online or in some other manner. For online marketers and ecommerce merchants the challenges are increased because the selling process, if it is truly online, is not [...]

The internet is a wonderful vehicle for many online sellers who offer what they claim to be outstanding financial opportunities. These ‘too good to miss’ offers cover a variety of activities, many promising to unveil little known ‘market’ secrets that will make anybody, especially ‘you’, wealthy. Of course the intent is to entice the prospective [...]

In this series of brief articles we are considering some of the major motivators that influence people to buy. Our major purpose in looking at these decision influencers is to discuss their relevance in the world of Internet marketing/selling and ecommerce.
Solving problems for prospective online buyers or existing customers requires no philosophical discussion. The nuance, [...]