Most of us, at some time in our lives, have bought something simply because the deal was too good to pass up. Perhaps it was a sweater, and you already had five or six, or a pair of shoes, and you didn’t really need another pair? Maybe it was a suit or even a wrist [...]

I have a friend who has driven a Mercedes Benz for many years now, and as much as he tells himself that it is because of the safety factor, we both know that the real reason is one of image and lifestyle. He has never owned a Porsche or a Ferrari because those marques do [...]

It is the responsibility of every merchant to do their very best to provide a reason for people to buy their products or services. This is a fundamental principle of selling, whether online or by any of the more traditional methods. Give people a good enough reason to buy and in most cases they will [...]