Let's look at the various meanings of this word:

  It can mean having items for sale, as in, "I always shop here because they have high quality products."

  It may refer to the outcome of a process or series of events, as in the 'gross national product.'

  It might be referenced as a cause and effect ratio, as in 'her well-stocked pantry is the product of many days spent canning.'

  It can tell about the results of a multiplication problem: '10 is the product of 2 and 5.'

There are many obvious connections between these definitions of 'product' to the internet community of retailers and consumers. Every business wants to have return customers, and so each vies to market the most popular product in the most attractive packaging. If the marketing strategies are sound and timely, success will be measurable in the amount of product purchased by the public.

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The example of the second and third definitions is best stated by saying that all retailers desire the end product of their efforts to be an increase in sales and/or positive brand recognition. Advertising campaigns devote a great deal of effort to try to bring about this 'product', i.e. higher sales. All of us hope for success to be the product of efforts.

The example for the final definition is very simple. Just say "multiplication" or "multiplier" to a business owner, ceo or cfo and see what reaction you get. The best scenario for any retail store is for profits to be multiplied.