Search Engine Optimization
We are experts at getting web sites on the front page of the major search engines Google, MSN, Yahoo,
and others. Unless you have a world-recognized brand name you're going to need to have a solid online marketing strategy. And part of that strategy is getting high-traffic rankings in the major search engines.
Search engine optimization, as it is most often referred to, is not really search engine optimization at all, it is site optimization. We have the experience and the knowledge to optimize sites for specific keyword phrases so that the site will display on the first page of results in search engines like Google. We also have extensive experience in solid backlink strategies, something that is critical for good Google rankings.
The first step in any effective search engine optimization project, one that seeks to bring the most customers through the ‘door’, is similar to that of any well planned market strategy, whether on the web or not…
- What are you offering to the marketplace?
- How are you communicating to the marketplace?
- How many people are searching for your product/service?
- How are they searching for it?
- What quantity and quality of competition are you up against?
After due diligence, and the answers to those questions are known, a game plan can be established on how best to market your site to maximize the potential of the internet traffic and attract the most quality visitors. This strategy could involve one or more marketing methods, including, but not limited to...
- Search Engine Optimization of site content for high organic search engine rankings in the big three search engines: Google, Yahoo, and MSN
- Paid Rankings in Google Adwords and/or Overture
- Link Trading with quality trade partners that have similarly themed sites or pages, especially one-way link trades
With Lavaball as your SEO partner, you can have confidence that the development and implementation of the strategy will maximize targeted traffic to your web site.
Lavaball…Your SEO partner
The New Energy in Search Engine Optimization
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You can learn more about search engine optimization by reading our Design, Development and SEO blog.